Am I Scott Griggs?

Short answer no, but listening to the Economic Development Committee this week might have given someone who reads this blog a different impression.

I have mentioned the urban design flaws of Victory Park before. One of the items before the EDC this week was the latest proposal by the owners of Victory Park to turn it around. I won't go into details since I only know the generics, turn Olive into a more pedestrian-friendly street, widen sidewalks all over and get rid of some one-way streets in favor of two-way. Sounds good, but without concrete proposals or blueprints, I just can't comment with certainty. Victory Park in its generic form sounded good, but the devil was in the details.

But I offer these quotes from Griggs.

"If you want these water-colors (artist renderings) to be a reality, you have to stop focusing on the events and focus on everyday life."

"You can't have events drive the every day. We want to build a successful community in an urban environment and to do that you need life between buildings on a day in, day out basis."

Victory Park is "one of the biggest failures of urban design ever imaginable."

No link to the Katy Trail "is going to be a regrettable mistake."

Griggs also noted the poor relation to Victory Park and the DART light rail station.

He wasn't the only one with attention directed towards the flaws. I think we are finally getting council members who get urban areas.

Adam Medrano questioned city staffers on why bike lanes were absent in the redo plans. His council district covers the area.

Lee Kleinman, similar to Griggs, noted there is a lack of everyday needs for the area. He also made mention that arena-anchored areas tend to fail, something I have said many times, particularly on the economic development front.

It is really refreshing to see Council members ask the hard questions and point out the obvious, rather than take the developers word and hope for the best.

Retail Targets for Downtown Dallas

There is a prevalent idea around these parts about just what kind of retail needs to exist in the urban core. The basic premise is that Downtown Dallas can't compete with the suburbs on a one-to-one basis. So, in order to attract customers, the retail and restaurant offerings have to be unique, and not available anywhere else in the region.

This line of thinking makes a lot of sense and I don't disagree with it entirely. The thinking is that someone won't pass by three Gap's to get to one located Downtown. However, I do believe this is an overly simplistic, and in some cases archaic, view.

First, this assumes that everyone lives far away from Downtown. As more and more people live in the urban core, this is less and less and issue. People who live in the core have similar desires and consumption habits as their affluent suburban counterparts.

The idea of only destination retail Downtown also suffers from a lack of context when it comes to urban design. Classic urban design areas have withstood the test of time, literally many millennia. Meanwhile, the typical shopping mall and strip center have a lifespan of only several decades. On top of that, preferences for building and patronizing these places has fallen over the years, in favor of...more urban style developments. So for some folks, they'd rather drive past all the other Old Navy's or Olive Garden's. So, if from that angle, is it reasonable to assume that "average" retail offerings would be appealing in Downtown?

An obvious flaw with destination retail is the price point. Urban areas are supposed to be all-inclusive. If the retail and restaurant products require a hefty penny, that excludes all lower-class folks and most middle-class people as well. If what we are encouraging actually encourages people to not patronize the area, reducing its vibrancy, isn't that fundamentally backwards?

This is one of the main reasons, especially outside of the urban design, that Victory struggled.

One of the biggest impediments, once again excluding current urban design, is the transportation system. There are three conflicting issues that make Downtown Dallas inconvenient.

1) The city's urban core was built prior to the automobile. This meant the urban area was based around walking and then transit (specifically the streetcar). Even after the automobile was introduced and into the first couple of decades of the 20th century, the design stayed steady. Therefore, most everything within a three mile radius of downtown is still based on this mode.

2) In an effort to modernize Downtown for the car, planners and traffic engineers shoehorned in a freeway system with wide roads to facilitate travel to the freeways, decimating parts of the urban environment. However, these additions did not make Downtown auto-friendly, further complicating the local transportation system. It is no longer as transit-friendly, the auto additions alienated the pedestrian and Downtown is still not as car-friendly as the suburbs, which were built with cars as the priority.

3) The transportation system helped foster in a transition from mixed-use to office park. This saw large scale evacuation of a varied retail landscape in Downtown.

So, as it stands right now, Downtown is inconvenient to drive to, taking transit is inconsistent and walking came be uncomfortable. Tell me why any business would locate here?

I initially started pondering this idea when I thought of just how many unique places that were opened in redeveloped buildings had closed: a wine-crafter in the Davis Building, several versions of a club in the old bank vault within the Davis, a furniture store in the Davis, a knick-knack shop in the Kirby, a clothier in DP&L, and numerous restaurants not found anywhere else. So if the thought is we can't do more common retail and unique retail can't stay open, what are we to do? The answer in just a moment.

But first, I don't want this to come off like I am pro-chain and anti-local, though in a region as large as this those labels aren't so concise. Some of my family's most common destinations are local. However, there are large amounts of people who don't prefer something that they don't know.

I think the answer, then, has to be that Downtown include some of everything, especially if we as a city can remedy the transit problem. If more of the retail locates along the transit mall in downtown, it becomes really convenient.

Think back to our modern shopping areas. There is usually a mix of destination and common retail. Downtown Dallas was the original outdoor shopping mall. If we can reintroduce that proper mix of retail, I believe can be again.

Planting Shrubs to Fix a Foundation

If I had began this blog several years before I actually started it, I would posted many blog entries critiquing and discussing the relatively new area of Victory Park.

Let me compress what could be several posts into the rest of this paragraph. Victory Park is a well-intentioned idea of mixing uses, but was executed so poorly that retail can not survive and the "streets" are empty of people, even when there is an event at the anchor of the area, the American Airlines Center (AAC). The basic premise is that instead of focusing the energy towards the main streets like Houston and Victory Avenue, they made those streets function like alleys and made a central "street", Victory Park Lane, the main retail spine when it should be the alley. Street design made Victory and Houston huge one-ways for transporting large amounts of cars and minimizing the pedestrian experience. The retail is destined to fail exactly because Victory Park Lane is isolated, and it was so by design. The intentions were to give the pedestrian a pleasant walk. But, by ignoring connectivity with the rest of the development AND neighborhood, even pedestrians don't go there, making retail foot traffic sparse if non-existent.

Victory Park Lane, complete with no people out and about.

All that to say this, according to Steve Brown, the Dallas Morning News' Real Estate Editor, Estein and Associates, the property manager of Victory, have hired Trademark Property to revamp the shopping area. From the article:

Critics of the project have lambasted the layout of the retail space and its original focus on high-end merchants and restaurants.

Trademark will immediately begin work on plans to remodel Victory Park’s storefronts along Victory Park Lane. 

The developer also will be looking at how to use undeveloped land in the project for additional retail.

About 130,000 square feet of retail space is contained in the lower floors of buildings in the 75-acre Victory Park project.

Preliminary plans call for a total redesign of the streetscape throughout the project.

...

Fair said with the economy turning the corner and retail sales picking up, the timing is right to redo Victory Park’s retail.

“We are getting more calls from prospective tenants and have been looking for the right retail partner,” he said. “There has to be some momentum for the retailers to get excited.

“We are going to try and make a great retail street where people will want to hang out.

...

Trademark Property has experience with both new projects and redeveloping old ones.

It built the popular Watters Creek shopping and apartment project in Allen. And Trademark is developing the Alliance Town Center regional shopping center in North Fort Worth.

Trademark also has redeveloped shopping malls in Corpus Christi, Santa Fe and Michigan.

I still lambast the layout. Without fixing this, the very fundamental flaw, everything else is lipstick. Until the docks for the buildings line Victory Park Lane and the retail fronts Houston, Victory Avenue, Lamar or Olive, no amount of revamp will be successful. It already hurts Victory enough that the office buildings, which are relatively full, are self-contained. You park inside the building, go up the elevator, work, go down the elevator and leave the building. In downtown, there is decent transit access and many workers who do drive have to park off-site, which at least facilitates some amount of pedestrian activity. That is not the case here.

Unless a total redesign of the streetscape means this fundamental swap from the interior lined by Victory Park Lane to the outside streets, then any other effort is going to fall short.

Finally, looking at the credentials of Trademark, I wonder if they are the right group to even understand what Victory needs. The last two paragraphs list their body of works, but none are in even semi-urban areas. All are suburban, and many of Victory's flaws originate in trying to combine elements of suburban design into the urban realm. The result is that you get neither. The positives of both are negated and the negatives standout. 

Here's an example of what I mean. Victory tried to take a suburban positive, ease of car use, and incorporate that into the development. To accomplish this, they made Houston Street four lanes, one-way with wide lanes, approached Victory Avenue, Lamar Street and Olive Street the same and built garages in every building. But, from an auto user standpoint, it still has the negative of a dense district. Drivers thrive in low density surroundings, while they feel uneasy in denser areas. Also, garages are not convenient, especially compared to on-street and surface parking. This means car-based users avoid Victory because of the hassle.

Also, in an attempt to keep the design on Houston, the original developers fought DART from running the first phase of the current Green Line along Houston. This pushed it on the edge of the neighborhood, where it currently is. What should have been an urban positive instead is now a negative, since the distance is inconvenient to anyone but event goers, as the AAC is the closest building. From downtown, some parts of Victory can be reached faster from the West End Station! This means pedestrians and transit-users avoid Victory because of the hassle.

The Rail Station serving Victory. Note in the distance the AAC.

If drivers don't go and transit users don't go, only those who have to be there go. That means only people who have to go (see workers and residents) are the ones that are there. Neither have sufficient mass to support the level of retail, especially if it is high end. Add in the fact that office is designed to be isolated and self-sufficient, it is easy to see why Victory has empty streets.

I hope an future development addresses the issue, but I don't believe the existing Victory area's street level will achieve any measure of vitality until a first-floor redo is completed. Some infrastructure improvements along the major streets would be beneficial too, but not as critically as the first.

The sad thing is, this is typical Dallas development in its core. You see this on Lower McKinney, parts of Downtown, the Design District and the Cedars. Until developers recognize the benefits of the urban area and work to maximize that, Victory results will continue to be repeated.

People will walk. Main Street and Deep Ellum are examples. Developers can get it right. West Village, One Arts Plaza and Third Rail are examples. But until the city requires this, rather than hope for the best, Victory will be the norm, not West Village.